Digital Account Manager - Media Agency

Our client is one of the more dynamic, forward thinking agencies in the market and part of a major global network are now seeking stand out candidates for a DAM role.

Job spec

Outcomes based Business Planning

• Develop seamlessly integrated campaign plans, coherent with the overall strategic direction agreed across brands.
• Translate strategic direction into ideas and actionable digital media that aligns to potential to grow penetration and/or frequency.
• Develop the overall campaign structure and budget allocation to deliver the agreed media strategy and brand objectives.
• Produce innovative and ambitious digital recommendations.
• Keep up to date with the latest industry developments, and demonstrate a well-rounded knowledge of Search, Social, Display, App & eMail / Messenger channels.
• Demonstrate a knowledge of working in partnership with media owners.
• Review the digital competitive environment.

 

Relationship Management

• Lead and understand the brand relationship ensuring sound planning, good service and a solid client / agency relationship is maintained.
• Hold a CAN-DO approach to everything.
• Maintain clear and consistent management of communication flow between client / MediaCom team, including all contact reports and WIP actions – including time management.
• Proactive communication updates during crisis management.
• Always bring new learning to the team, including market updates, research, new media opportunities and local consumer insights.
• Export great work across the client / agency team.
• Champion our clients digital marketing within the industry.
• Be ready for the ad-hoc….

 

Executional Excellence

• Ensure all planned activity is supported by a solid rationale that aligns to the brand marketing objectives and targeted audiences. These must be must be intelligently compiled, robust, defensible & numbers-based.
• Define scope, KPIs and appropriate digital measurements of digital campaigns.
• Be responsible for executing all day-to-day digital media planning.
• Ensure media implementation is planned and executed with diligence against media targets, on-time and within budget.
• Using various data sources, develop and improve the digital reporting suite demonstrating performance (regular analytics evaluation and reporting is important).
• Demonstrate understanding of lead generation, segmentation (DMP), attribution and insight & predictive modelling.
• Optimise messaging and dynamic targeting, message testing and recommend tactical changes to maximise campaign performance.
• Be the key co-ordinator for audit reporting.
• Ensure delivery is compliant with marketing codes, responsible marketing and in safe environments, with proactive early detection of risks in new channels.
• Oversee and train junior staff to develop core competencies.